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Essentials 2 Day Masterclass – Phoenix, Arizona, USA

June 3, 2013 - June 4, 2013

| $1500
Phoenix [Converted]

Padraic & Sonia Deasy’s First Ever US Masterclass.

A two day Essentials workshop by Padraic & Sonia Deasy providing an in-depth look at the Deasy Photographic business model and sharing their unique studio lighting techniques. This session is for professional photographers yearning to learn new techniques; and dying to give their business the wings to fly.

During this workshop, Padraic and Sonia will cover two aspects –

  • Photography as a Business – Best practices and practical advice on running a portrait studio
  • Photography Lighting Techniques – Insights and hands-on techniques on using lighting as an effective tool in photography

Padraic and Sonia Deasy have been conducting this workshop to packed houses everywhere – from Latin America to all over Europe. Their photography workshop aims to let your business grow exponentially. The upcoming Phoenix session is extremely personalized and limited to only 20 seats.



The Studios of Allison Tyler Jones Photography and DeCesare Design Group

166 W Main St Suite #103 Mesa AZ 85201

www.atjphoto.com,  www.designlabddg.com


Introducing Padraic & Sonia Deasy:

Padraic and Sonia Deasy are a husband and wife team that together run Deasy Photographic- Ireland’s leading boutique portrait studio. Established in 1981 and now in its second generation, it is an award winning boutique portrait studio specializing in family and children’s portraits.

Deasy Photography studio has been named the “European Portrait Photographer of the Year 2010“, “Irish Photographer of the Year 2011” and nominated member of the prestigious and world renowned “Society of XXV“. They are leaders in the professional portrait photography industry with the photography awards to prove it and an ever growing world class reputation. 

What the Workshop covers:

Day 1 – Business Essentials

Back to Basics – You shall be introduced to the Deasy Photographic way of managing your portrait studio. These systems are almost like a template that can be exported and applied to any photography business anywhere in the world. So let’s get going and get your foundations right.

Shooting – With their guidance and experience, you will learn to make your clients visualize the concept, before shooting for it. Unlike most studios that shoot to sell, you will learn how to sell the idea before you shoot!

Enquiries – What good is an opportunity that knocks on your door, only to walk away! This module will show you how to convert enquiries into bookings with ease.

Selling – Selling is an art, and yet it can be used with scientific efficiency. This step by step selling guide enhances overall customer experience at your studio and increases average sales. Watch your customers smoothly transition from initial contact to closure with this streamlined system.

Handling Client Relations – Managing relationships has never been so important. Understanding your customer’s pulse and giving them what they want – is key to your business. In the long run, this will allow you to reap the rewards with high average sales and continued referral business.

Pricing for Profit – Your passion is now your business too; and you need to know how a streamlined product range and simplified price list will help you achieve your business objectives and derive maximum advantage.

Marketing – In today’s ever connected, constantly changing business scenario- Marketing and Branding are game changers. You will be introduced to social media marketing strategies and SEO (Search Engine Optimization) techniques that go a long way in helping you convert prospects into new business.


Day 2 – Studio Lighting Essentials

Lighting Ratios – Designed to help you master the use of strobe lighting to achieve outstanding portraits. Fine-tune your lighting skills by using a variety of lighting equipment and understanding their best working combinations.

Quality of Light – Demonstrates a variety of techniques with multiple light setups, high key and low key lighting and use of beauty dishes. The quality and direction of light, matched with your subject and composition, define the overall effect of the image, whether it’s soft and warm or bold and graphic. You will gain an in-depth understanding of lighting techniques and the quality of light to get that magic touch in your photographs.

Depth of Light – Shows you how to best alter the shadows by using reflectors and fill lights.

Lighting Styles – Guides you how to ‘Light’ portraits by utilizing a variety of modifiers to create drama and a unique touch in your images. You will be introduced to the different lighting styles; and the use of these techniques to unlock your creative instincts and make an evocative and powerful masterpiece.



  • 2 Day Essentials Workshop
  • The Deasy Photographic Handbook – which will be used extensively as a point of reference
  • Lighting Document – with detailed lighting diagrams and lighting modifier effects
  • Snacks and Lunch


What other Professional Photographers are saying about Padraic and Sonia:

“When I’m having a hard time getting American students to understand the intricacies of branding, I turn to the website of Padraic and Sonia Deasy to illustrate one of the best examples anywhere in the world of how to create a meaningful, memorable brand: This is powerfully evident from the moment you step into their studio or visit their website.

They’ve done a masterful job of creating an exceptional line of products that is perfect for their target market; their marketing is spot on; their studio facilities further extend the brand; and the client experience they and their staff provide is designed to assure client loyalty. Deasy Photographic is very simply a text-book case on how to succeed in an increasingly competitive environment. Any photographer who wants to do it right would be fortunate indeed to learn from Padraic and Sonia.

– Ann Monteith, Pennsylvania, USA (Photographer; Teacher; Author; Past President of Professional Photographers of America)



June 3, 2013
June 4, 2013


Padraic & Sonia Deasy


Allison Tyler Jones Studio Phoenix, USA
166 West Main Suite
Mesa, AZ 85201 United States